How to Blog for Building Internet and Video Marketing Traffic ￼
One of the most important things that you need to know about being an influencer marketer is how to tap into your niche. Your success depends on that. You need to know where your target customers are, and if you can focus on them, you will be building on your prospects. That is the truth; there is no other truth beyond that. That is the reason we have decided to clear the air about the concept of niche here. You need to know where your special forte is, and you must play to their needs and interests. In fact, this is what will make you popular and bring the people to you that you need to promote your business to. At the same time, you also need to be clear about the misconceptions of niche.
There are marketers who have an illusion of what their niche is. They think something is a niche when in fact it is an asset for someone else. Having a precise idea about your niche is what can help you to succeed in your business. Welcome to “to Influencer Marketing”! In this book, you will learn about everything you need to use simple videos and influencer tips to make massive money in your home-based business! Make sure you apply the techniques in this book and take advantage of the free tools that are available for you. Just reading this book is not enough. You must act and make your business a part of you; otherwise you will not be able to achieve success!
So, without further ado, let us jump into it right away! Integration marketing (IM) is much like this proverb from the Bible, which states, “The spider takes hold with her hands, and is in kings’ palaces.” The spider has integrated itself into someone else’s world, in this case the king’s, thus, benefiting from the position the palace real estate gave her without paying a dime for it. Can you see the basic principle here? For practical purposes, let us define integration marketing from a dictionary. Webster says that the word integration, a noun, means; the act of making entire or complete. Thesaurus.com says integration means unification. These definitions are powerful when you consider what integration marketing means to the world of business especially online. In the offline world, you have companies that piggyback one another within marketing campaigns.
Nike may give you 25% off a pair of sneakers when you buy an Izod shirt at full price. Both companies have merged, and integrated, for a particular marketing campaign. You may not want the sneakers but good chance someone else will and both parties will financially benefit from the adventure. “Integration internet marketing is then the unification of marketing processes, sometimes called distribution channels, for a common or related purpose.” All you need to do now is understand how the spider, in this case Nike, is taking hold with her hands. How many other marketing campaigns are Nike involved with that is helping them market their 25% off sneaker sale?
This is truly exponential expansion at its best. What is online integration marketing vs. JV Partnerships? The online world operates, or should, in the same way as the offline world. Google, Adobe, Alexa, and Ask all involve themselves in online integration marketing. If you download Adobe Acrobat, there is a good chance you will be given the opportunity to install the Alexa toolbar unless you uncheck the option. Each one of these companies is gaining online real estate presence by coat tailing other marketing campaigns that are congruent to their own. Major online companies who unify themselves with the marketing efforts of other companies make their own mission entire or complete as the definition above stated. They know how valuable this concept is to their business. The question is, does the solo online entrepreneur know?
If you watched most marketing efforts today, the answer would be NO. Joint-Venture (JV) Partnerships are different from the completeness of integration marketing. They represent a taste of IM but not the true essence because JV Partnerships can end as fast as they start and are not always constructed to be long term as IM. Two or more parties, usually members of the same online mastermind, create a marketing adventure where one party’s product or service will be shared across the network of the other partners. Each partner generally has a list they market to in cases like joint adventures and, of course, there are commissions made.
This is called affiliate marketing. Long-term IM happens when JV partners continue to offer something from the other member in their marketing funnel. The product or service offered is always something congruent with or like what the customer has purchased. In other words, there must
be relevant for you to have success. How does an entrepreneur use online integration marketing? The answer to this question is not as easy as saying, “One, two, and three.” Online IM is used in the following places: Opt-in pages – bonuses are often offered here and may be from other marketers. Email – this is usually coming from someone’s marketing funnel you have subscribed to. Here you can see the upsells after your initial purchase.
Thank-you pages after a purchase – can and should contain more relevant information to the consumer either for free or sale. Blogs – many entrepreneurs form affiliate partnerships with others providing them html code to add in a blog post or sidebar in the form of a widget. The image with link stays indefinitely adding that much more exposure to the original marketer as long as the website owner blogs regularly and continues to engage with his or her target audience. Once you understand the concept behind online IM you will find yourself immersed in research and development.
Perform due diligence in the creation of your content, its marketing and launch, because other experienced marketers will not host you in their campaigns if they think for a minute you are a charlatan. R&D involves your product or service and those who will want to integrate with it which leads us to our final point in this introduction. Integration marketing creates a “win-win” situation. The name of this game, if you want to call it that, is value. No one wins if everyone is a charlatan. The internet is as real a world as the offline world. The web hosts billions of real people who are
looking for real answers from real entrepreneurs that have their act together. Integration marketing unifies experts by creating a situation where superior products and services come together in marketing to a specified target audience. The benefits experienced by all are: Brand Exposure, Relationship Building with other list customers, Credibility & Trust, and Monetary.
Web Video – The New Thing in Internet Marketing
The impact of video presentations as an online promotion technique is being felt prominently by marketers. People who are marketing their networks online are using these videos to drive their point straight home and make a genuine impression on the visitors that helps in better conversion rates. Videos are easy to make and easier to upload. They can convey a lot more than mere typed words can. This is the reason marketers are going all out to promote their stuff through web video marketing.
The method is straightforward – make an appealing video about the product that gives the viewer information and put it on a relevant place on the Internet which could be on a website or a blog or a social community network. Then the video is promoted in several ways so that it gets many viewers. The brand name of the product or the link of the website or both are usually mentioned in the video. Hence, people who watch the video are more likely to buy the product than the people who merely read the text on a website. For MLM, the concept of video marketing works beautifully. The following are some reasons why it does exceptionally well here: – It builds the credibility of the sponsor because in most cases people will be able to see and hear the sponsor in the video.
This adds genuineness to the business opportunity itself. It helps explain the concept in a better way. People would like to hear and understand rather than read and understand. Also, since the video can contain several illustrations, it could be much simpler to get to know the concept. Facial expressions and gestures mean a lot to people who are considering spending money, time and effort on a business opportunity. They can see these in the video. Hence, the opportunity becomes more real to them and they don’t feel too apprehensive about it. That is why a video helps bring in more people into the network.
Videos can also help in branding. Hearing you speak out the name of your business, it sounds more credible and there is a greater chance that the name will have a recall value. This is a way of branding your product, which is leagues better than merely writing its name down on your website. In every which way that you look at it, video marketing works exceptionally well for network marketing. People in MLM must take the time out to understand this concept and use it for their promotional needs.
What Kinds of Video Do Good for Video Marketing?
It is true that video marketing is the new wave in online marketing, and especially for multilevel marketing businesses, but it is also true that it must be done correctly. Just as in any other method of promotion, in video marketing also, it is important to tap the right nerves of the watchers so that they consider buying into the opportunity. The following are the four most effective kinds of videos that you can make: -Videos Describing the Product – These are short videos that speak briefly about the product. They are built more like PowerPoint presentations where the features, benefits, etc. are worked in a bullet format so that the viewer can understand them easily. For your MLM business promotion, you can use the video to explain the concept of the business, telling people mostly what they will have to do and what they will get in return for that.
Also, various statistical points like people who are already progressing with the network and making good incomes can be a part of the presentation videos. Videos Reviewing the Product – These are subtler videos, but they do work for the business. You could get a third party review your business opportunity in a matter-of-fact manner. These videos have a big impact because the people watching the videos think that your opportunity is big enough to merit a review. Reviews always help for branding, whether they are positive or negative. You will get a brand built up, and of course, most reviewers will highlight the positive points.
Some entrepreneurs hire people to do reviews for them in the form of video presentations. Videos Giving Instructions – The videos that give instructions are designed mostly like tutorial videos. They are helpful to the end user in a lot of ways because they show them how the product (or in this case, your MLM opportunity) works. The instructions need to be easy to follow. Such videos have the greatest possibility of being bookmarked so that people who have watched them once will keep watching them repeatedly.
Headshot Videos – These work for promotion and for adding to your own publicity as a sponsor. You speak about the product and the video essentially captures you as you are talking. The effect here is that the viewer knows that you are a real flesh-and-blood person, capable of emotions and expressions and that they can do business with you. There are different kinds of videos being used for MLM promotion. Consider which will be best for your business and go ahead with them.
Some Ideas for Videos That Can Enhance Your MLM Marketing
Videos are a wonderful way to promote your MLM campaign and they are refreshingly different too. While all other methods of promotion need you to be all straitlaced about what you are promoting, videos give you an amazing degree of freedom. You can be as goofy as you want with these videos and still make an impression. If you check out videos that people put out on social networking sites – even the videos that are promotional – you will find that a lot of them are highly unconventional.
Some of them are downright funny (even poking fun at the product itself), some you would like to call bizarre or weird, some do not mention the product at all! All rules of business promotion are broken with these unconventional videos. Well, the word ‘unconventional’ is not the right word for the way things are going. Unconventional, in the world of video promotion, is becoming highly conventional. But does it work? Certainly, it does! People are enjoying the humor and will also see some of their favorite videos repeatedly. This works for brand recognition. Even if people are not looking for the brand itself, there is a subconscious mind working there which captures the product which the video is for. A case in point is the funny Blackberry video which was a hit on YouTube and other social networks.
It shows a man expressing more love for his Blackberry than for his wife. The video was a big hit. Viewers liked it and even sent it to their friends. Now, why did they do that? They did that because they wanted their friends to laugh with them too. But the thing that really happened was that a lot more people came to know about Blackberry through the video than through any other method. People just referred to it as the “funny Blackberry commercial” which got millions of hits on Google as the word caught on. This is what video marketing is all about. Yes, you can be dead serious about what you are selling but that does not mean you cannot be humorous too!
Smart advertising is a blend of every expression. Some types of videos that are considered as ‘safe’ for online promotional strategies are the word ‘unconventional’ is not the right word the way things are going. Unconventional, in the world of video promotion, is becoming highly conventional. But does it work? Certainly, it does! People are enjoying the humor and will also see some of their favorite videos repeatedly. This works for brand recognition. Even if people are not looking for the brand itself, there is a subconscious mind working there which captures the product which the video is for. A case in point is the funny Blackberry video which was a hit on YouTube and other social networks. It shows a man expressing more love for his Blackberry than for his wife.
The video was a big hit. Viewers liked it and even sent it to their friends. Now, why did they do that? They did that because they wanted their friends to laugh with them too. But the thing that really happened was that a lot more people came to know about Blackberry through the video than through any other method. People just referred to it as the “funny Blackberry commercial” which got millions of hits on Google as the word caught on. This is what video marketing is all about. Yes, you can be dead serious about what you are selling but that does not mean you cannot be humorous too! Smart advertising is a blend of every expression.
Some types of videos that are considered as ‘safe’ for online promotional strategies are: – Funny videos – They are always a big hit on community sites such as YouTube Shocking videos – If you have something scandalous to say about the business or whatever else fits the bill, do that are: – Funny videos – They are always a big hit on community sites such as YouTube. Shocking videos – If you have something scandalous to say about the business or whatever else fits the bill, do that. Inspirational videos – They need to be done correctly and expertly. People love motivational stuff. Thought-provoking videos – Make people think about what they are doing and give them a better option, which is your business opportunity. Demonstration videos – Show people exactly how they can go ahead with your business opportunity.
Watch the Length of Your Video!
One of the points that you must keep in mind about your video is that you must keep it at a comfortable length. Videos that are too short often fail to make an impression on the viewer. However, videos that go on and on can bore the viewer to death. Instead of cajoling people into your business opportunity, these videos may take them away. When you are making a video, you must not think only about what you are going to put into it; you also must think about how much of it you are going to put in.
There is nothing like an ideal video length. It depends on the kind of video you are making. The thing works just like it does with movies. Sometimes you do not mind movies that are longer than two and a half hours because they hold your interest. However, there are also movies that are great only if they are short. Consider those action flicks that everyone loves to watch so much – Do you think they would have the same kind of appeal if they were stretched on interminably? The same kind of logic applies to videos that you use for promoting your business.
Yes, the proportionate time limits are much shorter here, but the rationale is the same. Give people something interesting or useful and they won’t mind if it is a tad bit too long. Or else you could make a breezy entertainer that doesn’t last more than a minute. Though there are no rules about the length of video marketing, the following are some points that you might want to follow: If you are making a funny advertisement, do not keep it more than a minute in length. On the Internet, the rule is “the shorter, the funnier”.
If you are revealing something special through your video – it could be a snag in your competitor’s product or something revolutionary about MLM itself – do not rub it in too much. Just say whatever you want to say once and repeat it once at the end. As far as the length goes, stretching it beyond a minute dilutes the effect. If you want to give additional details, put up another video later and link it to this first one. If you are giving instructions through your video on using your product, you will need to be as detailed as possible.
With MLM instructions, a length of about 4-5 minutes is apt. Stretching it beyond this can prove to be boring. No headshot video must be more than a minute in length unless you are getting the President to speak for you! Just speak the important details out and make more videos if you want to instead of keeping one long one. Of course, there are exceptions. If you think what you are telling is of real value and will pique the interest of the watcher, go on and make it longer, especially for YouTube.
Planning for Your First MLM Promotional Video
This could be a very important benchmark event in your MLM career. Making a video is tantamount to bringing your opportunity right out into the open, in front of the world. It must be done very carefully, and a lot of thought needs to be put into it. Here are some points you can use when you are planning a video. What Kind of Video will it be? There are various ways to make your video. Are you going to use just a headshot of yourself or someone else speaking about the opportunity, or are you going to make a presentation video with screenshots and illustrations?
Are you going to make it like a commercial? Are you going to make it funny or serious? Like a movie director, you must first think what kind of attitude your video will take. If you think that you will start the camera rolling and things will fall into place, chances are that no one will gain anything from watching your video.
Keep the Content Ready – Whatever kind of video you are making; you need to have a transcript that the actors will be speaking out. It is a great idea to spend time on this content. Get a professional to write it for you if you are not quite comfortable with it. Rehearse – Rehearse the video a few times before actually facing the camera. See if you (or whoever the actors are) are getting the intonations and the gestures right. You must also make a trial video first and see where you have gone wrong.
Remember that in the world of video, perfection is king. What Equipment will You use? You will need to edit your video and even maybe convert it so that it can be streamed on the Internet. For this you will need good video editing software. Do some research on these and find out which will best suit your purposes. Good video editing software will allow you to add sound and text effects also, which can take your video several notches higher. Budget is also important here. There are video editing software applications ranging from a few dollars to several hundred dollars.
But since you are not making professional videos, you will only need the basic features. Look at their features and then decide. Where will you submit Your Video? You must plan out where you will submit the video you have made. You will likely put it on your website, your sales page, your landing page and your blog. But you can also submit it to various video directories such as YouTube.
Putting videos on such social directories helps immensely because they already have a great SEO in place and a lot of users already watching these videos. Do some research on the best video submission directories in advance so that you can adhere to their submission rules even when you are making the videos.
Once you have made your first video, you will see how easy the whole thing is. Chances are, you will be addicted to making videos and putting them on the
Internet. But this is a healthy addiction – one that will give your business the visibility that you expect it to get.
Make YouTube Your Video Promotion Playground
When we are talking about using videos for promotion, there is no way we can ignore YouTube which is certainly the biggest video submission site in the world today. You have a video – you put it on YouTube. It is as simple as that. People are putting videos of all kinds on their YouTube accounts. These are things that interest them, their favorite music videos or scenes of television shows or movies, precious moments with their dear ones and, of course, promotional videos. With so much going around here, you must not ignore the power of YouTube in bringing your business opportunity to the top of the heap.
There are many reasons why YouTube can be used effectively for your business promotion. It is so darned easy! If you have a video, it is extremely easy to upload it on YouTube. The process is the same as submitting articles to a directory. Make an account and submit the video. After approval, it will be visible to everyone. The SEO is amazing! YouTube ranks as one of the top-searched websites in the world. If you have put a video here and given it a keyword-rich title, it will come on top when people search for similar information.
YouTube has a great rapport with all the major websites of the world, especially Google. So, you can be sure your video is really getting out there into the open. The Community rocks! At any time, there are thousands of people over the world watching YouTube videos. Not just that, but they are also commenting on these videos and speaking about the content, even if the video is a promotional video.
This is great if you are looking at virally marketing your product. The community will be a great channel for branding your business opportunity provided there is something in the video that holds their attention. Bring in the Traffic! One of YouTube’s best features is the ability to include clickable links in the video itself. You can promote your business website directly here.
If someone likes your opportunity and needs more information on it, they can directly click on this link that comes up in the video. Of course, you can mention the link in the comments section also but putting it in the video itself is so much more convenient to the viewer. There’s No Limit! There is no restriction on how many videos you put up on YouTube. In fact, the more videos you upload, the better. You get points and grow in your status and get paid. Consider YouTube seriously if you want to get full-fledged into video marketing as your MLM opportunity. This is one of the best free options you have available to you for online promotion.