How To Get Traffic To Your Etsy Store￼
Getting traffic to your Etsy shop can be an uphill task and in most cases, fruitless. The reason is that it is not easy to measure the shopper sentiment and attain a sustainable traction at the start of the Etsy journey. The aim of this chapter is to offer a few steps and methods to frustrated Etsy sellers, and help them get traffic to their Etsy shops.
Cross channel promotions include marketing, organic promotions, and advertisement on multiple channels. Put your products on YouTube, Instagram, Facebook, and Pinterest to build a comprehensive outlook for your items. Also, using this cross channel promotion method might help you attract interested shoppers on these platforms leading to higher sales.
The following are to-dos to follow when using the cross platform strategy. YouTube: post your item in a conducive environment; where it is complimented and its working and needs are highlighted. For instance, if you are selling a blender, show it in a kitchen.
Show the easiness of use, its beauty and how worth the customer’s money, and time it is. Pinterest: pin images of your items with their prices. Join groups, create boards and pitch your item in a skillful manner. Be careful not to make a hard sell. Instagram: this is another image-centric network. Show your photos in a holistic manner.
Consider the desires and trends of your target audience. On this platform, your personality and image quality are of significant importance. Choose a customer persona and appropriately pitch them your item. If possible, show someone using your product in its correct context. Influencer marketing involves getting an influencer to pitch your item to their followers.
An influencer is someone that people listen to, especially when it comes to a product or service. Influencer marketing draws attention to your product even if, for a short time. It helps in boosting customer confidence in your item and you may enjoy a rapid increase in sales as your store grows. Radical and highly followed influencers obviously cost more.
Do your best to strike a balance between your expectations and the expenses. Pitch your potential customers. To do this in a way that is neither vulgar nor too blunt, you need to write a great copy, target your desired audience, and post the right clicks.
Store optimization will allow you to choose a target audience, understand your competition, and come up with a strategy to approach the market. This is the combined pitch of two items that complement one another. This strategy allows the two sellers to pitch each other’s customers, coming up with a new marketing component.
Co-branding helps you reach a new market, increase awareness, and boost sales without putting in extra effort. The two products should not be competitors. Utility marketing shapes itself around your customer’s needs and requirements. Pitch something that your customers really need.
Utility marketing is useful in:
- Building your brand’s loyalty
- Interacting and informing your audience about your product line
- Establishing brand identity
This list is barely exhaustive and is subject to change from insights derived from customer and market analysis. Experiment consistently with a few ideas and methods so that you can understand your customers.
Accessories make it easy for shoppers to dress casually or try a new trend. In addition, they help shop owners on Etsy attract buyers with lightweight products that pose no trouble while shipping. There is no shortage of one-of-a-kind accessories, so how can you make yours stand out? Here are a few helpful tips. Truly unique items are a great way to attract buyers and increase your likelihood of being featured. Taylor Hunt, a merchandising specialist on Etsy, says that shoppers connect with unique accessories.
Gabriella Cetrulo, another merchandising specialist, says that when she is looking for accessories to feature she goes for designs that are not likely to be found in many stores. Dikla Levsky, a textile designer, owns Dikla Levsky Design, an Etsy shop that she opened in 2012. She sells printed silk scarves and draws inspiration from various textile traditions and cultures.
She then mixes them up with modern styles and colors. Engaging her customers boosts her confidence in her unique style. High quality images make you stand out in a saturated market. Even though you are not a professional photographer, you can still take amazing photos that draw attention to your products. Annie Bukhman had no idea that she wanted to be a handbag designer when she opened her shop, Gift Shop Brooklyn, on Etsy in 2011.
She knew one thing though, good photos were important for the shop. She might not have been confident as a photographer but she definitely knew how she wanted her photos to be, and she used all the available resources and modeled her products. While editing, she makes sure the color does not differ too much with the real color of the product. When you show your accessories in context shoppers can imagine themselves wearing the items.
Gabriella Cetrulo prefers to feature shops that shoot their items in natural, lifestyle photos. She says that if you sell a bracelet or a ring, you can photograph it on someone else’s hand holding flowers or a cup of coffee. She goes on to suggest that natural light is better and also do not over-style your models. Dikla’s photos feature models posing dynamically to capture the bold graphics of her scarves while portraying all the practical details.
She did not just figure out her photography style in a day, it took time to find the specific one that captured her brand aesthetic in an interesting way. In her five photo spots, Dikla highlights the essential information of an item and reflects her brand. The photos are taken from different angles and show how the item can be worn.
There are also close ups that show finer details like print and fabric details. In her photos, she tries to show the quality and have shoppers know what makes it unique. When tagging products, you need to figure out every possible way that a shopper can find your items. Remember to tag the color and color descriptions to attract shoppers that are looking for a specific color. Use Etsy’s Editors’ Picks to get insight on the commonly used terms by shoppers.
Creating a strong brand starts with selecting a shop name. The tips below will help you brainstorm and choose a business name. Inspiration for a shop name is all around you. Browse through businesses on Etsy and everywhere else and try to find out what you like or do not like about the names. Are they memorable? What do you feel when you see them?
There are multiple categories of business names and these are the most popular ones: These names are more like a formula. It is usually a phrase/word that spikes a certain feeling or vibe used with a descriptive word that says what you sell; for example, Delirium Décor, Urban Cheesecraft, among others. Find a suggestive word that portrays your style. If you sell elegant items, then use a word with such a feeling. There are many benefits of using these kinds of names and one of them is that shoppers can immediately know what you sell.
The downside to using these names is that it is hard to adapt if your items change. With abstract names, you have to be really creative and come up with a phrase or word that identifies your shop. They can be unique words (Wynne looks at foreign language words, names of animals and plants, etc. to find inspiration) or use two words to create a unique name.
Abstract names have the advantage of being unique to your business and are easy for shoppers to find. Using your name makes you flexible to expanding your product line. An eponymous Etsy shop remains unique to you and you can explore various aesthetics and products as the business grows. The main disadvantage is that a buyer will not immediately know what you are selling. Once you have made a list of exciting names, you need to do a little research.
To check for your name’s availability on Etsy, type it in while creating the shop and click “Check Availability”. If it is not available, you can add “Design” or “Studio” to it. Search the name on Google to see if there are websites or businesses using it. Remember, you want your name to be unique so that shoppers can associate it with your brand.
Talk to family or friends, preferably those in your target market and get their thoughts on your name. Etsy Teams are another great place where you can get feedback or advice. Know the law; be careful not to use a trademarked name. Consult your local trademark authority to avoid conflict. Use your Etsy shop name everywhere— on your blog; cover photo, and social media, for buyers to find you easily. Think globally, what do the words in your shop name mean when translated to other languages?
Make Your Etsy Shop Name Memorable
- It should be easy to spell and pronounce
- Take a shop name memory test
- Capitalize multiple words