How to Sell Your Services Online￼
Selling your services online, just like selling products, requires you to have an online store or a virtual business card. Even with a website, you will still have to get the word out. That is how potential customers will know of your existence.
This post is a comprehensive guide to selling your services online.
Establish an Online Presence
Other than building a website and having a “contact me” page, there is a lot more information that you need to include. Potential customers need to know that they can trust you.
Here is how you can prove your credibility:
Testimonials appeal to clients emotionally. Most people trust the experiences of other customers and use them to make a purchase decision. Create video testimonials and post them on the website.
In addition to testimonials, make it possible for clients to leave reviews. They build credibility and act as constructive feedback. Use them to see what you can improve about your business.
Search Engine Optimization (SEO)
Optimize the site for search engines for more traffic. SEO boosts organic traffic and grows your customer base.
SEO is not a one-time thing. You must keep improving the website.
A blog engages your customers. You can tell the brand’s story and give detailed information about your services. Explain how the experience will be like and what benefits the client will enjoy. Make the content intriguing, useful and relevant.
Remember to use relevant keywords too.
How to Reach Customers
SEO techniques can bring people to your website. But to get to more potential customers, you need to try other ways.
Build a social media presence and make sure you use it. Social media platforms attract tons of active users daily. Some networks are better than others when it comes to reaching the target audience.
Research thoroughly to know where the target audience is.
If you want more opportunities, networking must be at the top of your list. Connect with people who will take you further than you would go alone.
Contact influential bloggers and ask them to promote your website. In exchange, promote them on your blog. Attend networking events and have a conversation with industry leaders.
There are many freelancing platforms and they allow you to sell your services. Many people use them daily. Find one or more and create a profile. Include your experience, qualifications and skills. Make sure clients know the value you will add to their business.
Best Practices for a Good Reputation
A good reputation will strengthen your relationship with clients. They may also refer you to other clients.
- Deliver on promises.
- Offer exactly what a customer needs.
- Resolve customer complaints.
- Respond to negative feedback and give solutions.
- Be consistent.
Retain Old Customers and Build a Customer Network
Follow up with clients to see if they are satisfied and let them know that you care. This inspires loyalty. Thank them for trusting you with their project too.