What Is Evergreen Content and Why Your Blog Needs It?￼
If you are a digital marketing newbie, you may not know what evergreen content means. It is popular in the content marketing community and is a major factor if you want to achieve content strategy success.
So, here is everything you need to know about evergreen content.
What It Is
Evergreen content remains relevant to your readers. It offers value, years after you have published it. It stays fresh over time—hence the name “evergreen”.
What It Is Not
Knowing what is not considered evergreen is also important.
Take news articles, for instance. They cannot be considered evergreen because they talk about current events and come with an end date. Readers may visit them from time to time to get information about an earlier event. However, you cannot expect regular traffic.
The same applies to statistical reports. Over time, the numbers will change. Again, someone may check the content out for comparative reasons but you won’t get regular traffic.
Current trends content is not evergreen too. Summer tips and fashion advice will not be relevant come winter, for example. This goes for content designed for specific seasons such as Thanksgiving and Christmas as well.
Evergreen Content Benefits
So now you know what evergreen content is and what it is not. But do you know what makes it important and valuable?
Check out its benefits.
Search Engines Ranking
Evergreen content is more valued by search engines than old content. They crawl web pages for content analysis. If you have valuable content that is optimized for specific keywords, it will start ranking higher in search results.
High Website Traffic
With a higher SEO ranking, your blog will start getting more traffic. Since the content remains valuable over time, the traffic will be consistent.
Additionally, relevant content has a high chance of being shared on social networks. This means even more traffic.
With more traffic, you have a higher chance of generating leads. Consequently, your opportunities and sales will increase.
Make sure your evergreen articles have compelling CTAs.
Evergreen Content Types
Your blog probably contains evergreen content already. If not, you need to start creating it as soon as possible. Here are a few types to help you get started.
Lists: this kind of content is easy to digest and follow. It is simply a list of relevant and valuable information about a topic.
Top tips: offer your readers the top tips to help them achieve certain goals.
How-to tutorials: guides and tutorials make perfect evergreen content. Create them specifically for beginners.
Encyclopedia entries: unchanging truths and facts are also considered evergreen content.
Evergreen Content Examples
- How to create a website for beginners
- The beginner’s ultimate guide to SEO
- Top travel destination articles (for example, the world’s top romantic destinations)
- Glossary (for example, content marketing glossary)
To come up with evergreen content, think of something that will offer value to readers for a long time. Be sure to revisit the content and update it as needed.